Instagram is stepping up its game once again! In a major announcement in January 2025, the social media giant launched a brand-new standalone editing app called ‘Edits’ internationally. Designed to directly compete with popular tools like CapCut, ‘Edits’ is Instagram’s way of keeping content creators right where they want them — within the Meta ecosystem.

Let’s dive into why ‘Edits’ could be a game-changer for creators and how it stacks up against its biggest rival, CapCut.

Why Instagram Introduced ‘Edits’

Over the past few years, platforms like TikTok and YouTube Shorts have changed the way people create and consume content. Instagram users have increasingly relied on external apps, particularly CapCut, for polished video edits before uploading to Reels and Stories.

Instagram saw an opportunity — and a threat. By launching ‘Edits’, Instagram aims to:

• Streamline the creation process inside its own environment.
• Offer an all-in-one tool that fits seamlessly with Instagram workflows.
• Reduce user dependence on third-party apps like CapCut, Inshot, VN App, etc.

What Is ‘Edits’?

‘Edits’ is a lightweight but powerful editing app that lets users craft professional-quality videos and photos with minimal effort. The real magic lies in its deep integration with Instagram, allowing instant sharing to Reels, Stories, and even Facebook.

Unlike other editing apps, ‘Edits’ feels tailor-made for today’s short-form content creators.

Key Features of Instagram’s ‘Edits’

Instagram has packed ‘Edits’ with a range of smart, creator-focused features:

• Basic Editing Tools: Instagram Edits has all the basic tools like Trim, Slice, Add Music, etc.
• AI Captions Generations: You can generate the AI captions with your video. If it is in English, it’s easy; otherwise, in other languages, it’s difficult to generate. These features come with different text and animation options, too.
• Audio Sync Tools: Perfect for trend-driven Instagram reels content creation.
• Advanced Filters and Transitions: Add cinematic flair to your edits.
• One-Click Sharing: Post directly to Instagram, Facebook, or Threads without exporting.

Everything about ‘Edits’ screams speed, simplicity, and social media savvy.

Read More: 5 Instagram Hidden Fonts Make your Stories attractive and help to grow your followers

How Instagram Edits App Stands Against CapCut

CapCut has long been a favourite among creators for its ease of use and powerful editing suite. So, how does ‘Edits’ compare?

• Integration: While CapCut requires uploading to Instagram separately, ‘Edits’ allows direct publishing.
• Ease of Use: Both are user-friendly, but ‘Edits’ might have a slight edge for Instagram-first users.
• Customisation: CapCut still offers slightly more flexibility for advanced edits, but Instagram promises frequent updates to close the gap.

In short, ‘Edits’ is designed to be the natural choice for Instagram loyalists.

Early Reactions From Creators

Initial feedback from beta testers has been promising. Creators appreciate the intuitive interface and the AI features that speed up their editing workflow. However, some users noted that hardcore video editors might still prefer CapCut for more complex projects, at least for now.

Some users say that the auto-generated video templates are missing in this app.

What This Means for Content Creators

For creators, ‘Edits’ brings exciting possibilities:

• Faster production: Less app-switching, more creating.
• More reach: Quick posting to multiple Meta platforms.
• New trends: Expect to see ‘Edits ‘- specific templates becoming the next big thing.

Ultimately, ‘Edits’ is about empowering creators to do more with less effort.

Instagram’s Bigger Vision Behind ‘Edits’

Launching Instagram Edits App isn’t just about tools — it’s about strategy. Meta is working hard to:

• Keep creators loyal to Instagram.
• Offer monetisation options in future so creators are tied to content made with ‘Edits’.
• Build a future where every part of content creation, from edit to post, happens within Meta-owned apps.

Expect updates like premium template stores, brand collaborations, and maybe even AI voiceovers in future releases.

Read More: 10 Instagram Hacks in 2025 to Skyrocket Your Follower Count Overnight

Will ‘Edits’ Overtake CapCut?

It’s too early to call a winner, but Instagram’s move is aggressive and smart. With its huge user base and seamless platform integration, ‘Edits’ has the potential to become a strong rival to CapCut.

However, for creators who need ultra-deep editing capabilities, CapCut might still remain a go-to tool.

Either way, competition is heating up, and creators are the real winners.

Conclusion

The Instagram edits app launch is a clear signal: they want to own every part of the content creation journey. Whether you’re a casual user or a professional influencer, ‘Edits’ promises faster, smarter, and more beautiful content — all without ever leaving the Instagram family.

Ready to try it out? The battle between ‘Edits’ vs CapCut is just beginning!